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Featured in the 1974 Film, The Great Gatsby, the Embodiment of the American Dream

1928 Rolls-Royce Phantom I Ascot Dual Cowl Sport Phaeton

One of the most iconic motorcars in cinematic and literary history is the Robert Redford driven yellow Rolls-Royce from The Great Gatsby. A 1928 Rolls-Royce Phantom I Ascot Dual Cowl Sport Phaeton is quite a collectible automobile in its own right; an Ascot Sport Phaeton that is the only known dual cowl believed to be built is even more desirable. Add to that, this Rolls is the greatest embodiment of the Roaring Twenties, captured on the silver screen, and you have something incredibly special. The iconography of F. Scott Fitzgerald’s novel and the film would not be what it is without this magnificent automobile. A symbol of the American Dream, the Roaring Twenties, and the heights in which Gatsby’s fortunes have soared, this rare Rolls-Royce is a character of the narrative itself.

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The 1974 film, scripted by Francis Ford Coppola, starred Robert Redford as Jay Gatsby, a brilliant stroke of casting, and Mia Farrow as Daisy Buchanan. The Great Gatsby vividly captures the glamour and wild abandon of the Roaring Twenties and at its aesthetic heart is the 1928 Rolls-Royce Phantom offered here. Amidst the heat of pre-production for the film, the search was on for the perfect car to star as Jay Gatsby’s Rolls-Royce. Fitzgerald’s incomparable, ornate style described the car through his narrator, Nick Carraway, “It was a rich cream color, bright with nickel, swollen here and there in its monstrous length with triumphant hat-boxes and supper-boxes and tool-boxes, and terraced with a labyrinth of windshields that mirrored a dozen suns.

The movie’s opulently appointed Rolls-Royce is a cultural icon in its own right. “Here is a chance to own one of the most important Hollywood cars in existence, the perfect embodiment of one of our most glamorous and nostalgic eras,” said John Kruse, Principal and Auctioneer. Impeccably documented, benefiting from a recent expert restoration and believed to be the only Ascot Sport Phaeton built as a dual cowl, separating the rear passengers from the driver and front passengers, this singular automobile will be offered for sale at Worldwide’s Auburn Auction, scheduled for September 1-3 at the company’s Indiana headquarters.

The well-known collector maintained and loved the car for the rest of his life. It was then acquired by legendary Texan collector John O’Quinn of Houston who would further own it for the remainder of his life. The current owner would acquire it from the O’Quinn Estate and then decide to give the legendary automobile a return to its former glory.

In the 1970s, Chassis S304KP was judged to be just the right car to co-star with Hollywood legend Robert Redford in the film adaptation of one of the Great American Novels. Richly imagined by E. Scott Fitzgerald in his celebrated book, the Rolls “was a rich cream color, bright with nickel, swollen here and there in its monstrous length with triumphant hat-boxes and supper-boxes and tool-boxes, and terraced with a labyrinth of wind-shields that mirrored a dozen suns. Sitting down behind many layers of glass in a sort of green leather conservatory, we started to town.”

Without a doubt, the quintessential Rolls-Royce body style of the classic era is the Ascot Phaeton; being the only known dual cowl makes it a truly singular and important automobile. This fact alone makes this car an immensely valuable Rolls-Royce. The addition to the car’s provenance as one of the most famous motion picture cars to ever grace the silver screen makes this car nearly priceless. In 2020, Steve McQueen’s iconic pop-culture Mustang from Bullitt fetched a tidy sum and S304KP is clearly in the same class. Hailing from the classic feature film and the symbolic heart of F. Scott Fitzgerald’s beloved novel, The Great Gatsby, this car epitomizes the Roaring Twenties and the American Dream. In short, this is a once-in-a-lifetime opportunity. “You can’t repeat the past?” In the Gatsby Rolls, “of course, you can, old sport!”

After being selected as The Gatsby Rolls, S304KP had its livery repainted in the creamy yellow combination and its leather interior dyed an elegant green. In more recent years the car has been the recipient of an expert, no-expense-spared restoration totaling over 1.2 million dollars. Both sporty and elegant, the Ascot body is widely considered one of the most stunning designs of the period and with its Hollywood pedigree, the car would be welcomed at automotive events the world over.

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Featured in the 1974 Film, The Great Gatsby, the Embodiment of the American Dream

1928 Rolls-Royce Phantom I Ascot Dual Cowl Sport Phaeton

• Robert Redford drove “Gatsby Rolls” from the original film, The Great Gatsby
• Believed to be the only Ascot Sport Phaeton built as a dual cowl
• Recipient of a fresh, no-expense-spared restoration totaling over $800,000
• Well-documented with ownership history
• Among the most important Hollywood automobiles in existence
• The physical embodiment of the American Dream from F. Scott Fitzgerald’s classic novel