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c. 1970s Montgomery Ward Riverside


It is hard to believe that big retail chains such as Sears and Montgomery Ward carried motorcycles in their product lineup. You could order them from a catalog. The Montgomery Ward Riverside was actually a Benelli with what the British use to call “badge engineering". This was where you simply took a bike and stuck a different name on the tank. Originally of Italian origin, these were classified as mopeds because of their use of pedals to start. Also, lesser tax base in Europe. This unit is in very good condition. A CEV taillight was installed as was standard on most Italian motorcycles. Stylish white seat shows some deterioration on front. 3,910 miles indicated.

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