Lot 48
1934 Packard 1104 Sport Phaeton


Selling on Wednesday

From The Chuck Morgan Estate Collection

CHASSIS NO: 751-19

• Restored to factory specifications and extremely well-appointed
• All-weather comfort for touring or parade duty
• Extremely well-presented as originally ordered
• Long list of achievements and awards
• CCCA Senior Premier Award winner
• Rare body style as one of as few of six known examples

385 cid inline eight-cylinder engine, 145 HP, Stromberg carburetors, three-speed manual transmission, front and rear semi-elliptic leaf springs suspension with beam front axle and live rear axle, four-wheel mechanical drum brakes; wheelbase: 142”

The deepest depths of the Great Depression didn’t really hit home until 1933. One of the hardest hit industries were automobile manufacturers, especially those who built luxury cars. Packard, one of America’s premier manufacturers of prestigious vehicles, was hit particularly hard seeing sales cut in half every year from 1929 to 1933. Despite this drastic loss of revenues, the engineering and design developments continued to improve and those customers who knew quality and could still afford the finest in automobiles managed to keep the Packard name alive. For 1934, Packard’s Super Eight Series incorporated quite a few new innovations and improvements including a heavier duty generator, the addition of an oil temperature regulator and the relocation of the fuel filler to the left rear taillight assembly. Minor styling changes included a front bumper updating, which added wind slots to simulate and split-bar design, a fender resign that created a deeper fender skirting and also which concealed the inner anti-drip rails, and stylish looking wind-splits added to the hood louvers. Super Eight models were offered on three different wheelbases, at 135” with the 1103 series sedan, the very long 147” wheelbase for the seven-passenger sedan and limousines, and the 145” axle-spread for most of the popular and stylish offerings. Designated as model 751, the four-passenger phaeton or, as Packard marketed this body style, “Touring Car”, was one of the more popular editions. Still, it saw very limited production as a total of just 1,920 Super Eights of all body styles combined were produced for the 1934 model year. The handsome four-passenger Phaeton posted an advertised price of $3,090, delivered new at the Detroit factory.

We are honored to offer another fabulous car from The Chuck Morgan Estate Collection with this beautiful 1934 Packard Super Eight Series 1104, model 751 Phaeton. This outstanding example has been restored to its original elegance. Mr. Morgan, who focused on owning show quality automobiles, entered this Packard in several Classic Car Club of America events where it was judged on numerous occasions and consistently scored high marks and was awarded its National Senior Award with Premier status. Considered a four-passenger car by Packard, there is plenty of room in the front seat for a driver and a passenger and, while officially designed for two rear seat passengers, three could make it rather cozy. Finished in deep blue paint, this car was restored in the late 1990s and is just as impressive today as it still presents itself quite elegantly. The seats have been upholstered with high-quality pleated black leather and the collapsible top is done in tan canvas over the chrome plated top bows. This well-equipped Packard features enclosed dual side-mounted spare tires each topped off with chrome plated rearview mirrors. To the rear is a fold-away trunk storage rack and to help protect the rear seat passengers from the elements is a rarely found dual windscreen affixed to the rear panel of the front seat back. A full assortment of gauges is mounted in the center panel of the dashboard, itself finished with rich burled walnut veneer. The odometer shows right at 20,600 miles when catalogued and the eight-day Waltham clock appears to be functional and keeping excellent time. All the electrical components are in working order including the headlights, fender-mounted parking lights, taillights and even the optional driver’s side spotlight. In 1934, Packard didn’t hide the fact that America was going through a tough time and stressed to its present and potential customers the fact that this great automobile maker was not cutting corners or quality in the engineering, design or build of their automobiles. Advertising of the day encouraged shoppers to see who else in their community owned and drove Packards, presenting their customer list as the upper crust of Society. If that practice was still alive today, it would be only fitting that the new owner of this majestic machine should be in today’s Who’s Who!