This 1928 Model A Roadster Pickup has a style all its own functional like a work truck but with the open-air feel of a roadster. It was also part of a major turnaround in Ford Motor Companys fortunes. Fords Model T had enjoyed a great run, but rival automakers were beginning to beat Ford at its own game. Sales were slipping. Henry Fords son Edsel talked his dad into discontinuing the Model T also known as the Tin Lizzie for something new. The Model A was more complex than the model it replaced but easier to use. Thanks to a new inline four-cylinder engine, it offered twice the horsepower of the Model T. Separating itself even further from the Model T, the A could be purchased in more than only plain black. Available in nine different body styles with a starting price of $460, Ford was once again seen as a brand that offered unbeatable value for its automobiles.
Offered from a private collection located in the Midwest, this first-year production 1928 Ford Model A Roadster Pickup is a breath of fresh air from a simpler time. Wonderfully restored from the ground up, the exterior wears a dark Balsam Green that was originally offered in 1928. It rides on classic black welded steel wire wheels wrapped in blackwall B.F. Goodrich Silvertown tires, with a spare mounted on the driver’s side. The exterior is simple but carries a few unique features like cowl-mounted lights, a radiator stone guard, a classic Model A winged radiator cap, and a pickup bed lined with nicely restored wood. The interior consists of a single bench seat finished with faux brown leather. Power for this American classic comes from a 200.5-cubic-inch L-head inline four-cylinder engine that produces 40 horsepower and is backed by a three-speed sliding gear manual transmission. Adding to its drivability, it has four-wheel, cable-operated mechanical brakes and Houdaille-type double-acting shock absorbers.
Quite rare and desirable today, this iconic open-air 1928 Ford Model A Roadster Pickup is universally loved by almost all collectors thanks to its simplistic design, easy-to-maintain mechanics, and historic impact it left on the automotive landscape.