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Lot 78
1952 Mercury Monterey Custom Sport Coupe
OFFERED WITHOUT RESERVE

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Selling on Wednesday

From the Ron Thorne Collection

CHASSIS NO: 52ME49165M

• Believed to have 19,043 original miles
• Fanfare Maroon with a Raven Black top
• Original two-tone Black and Cherry Red vinyl seating
• Early offering of the Merc-O-Matic automatic transmission


255 cid V-8 engine, 125 HP, automatic transmission, independent front A-Arm, live axle with semi-elliptical rear suspension, four-wheel hydraulic drum brakes, rear-wheel drive; wheelbase: 118”


The 1952-1954 Mercury Monterey was a standout among early '50s Mercury’s for exceptional styling and sound engineering, coupled with solid construction and fit. The Monterey was a top-line subseries in 1952 and its succuss eventually lead it to becoming its own separate line for 1953-54. Ford's flathead V-8 continued in the first two years, with its highest horsepower rating ever in the Mercury fleet. It was still considered to be a “little” Lincoln, but it didn’t stop people from ordering them for their quality and performance.

Mercury’s design team implemented a complete redesign to the front end in 1952, which led to the overall grille to be extended, but no longer featured as many vertical bars. The hood now had a slight venting scoop, and the front could be equipped with optional fog lights, which can be seen on this example. The bumpers and door handles have been polished and the wheels are covered with correct Mercury hubcaps that are wrapped with wide whitewall tires.

Under the hood, the 255 cid V-8 has been gone through mechanically, leaving it in running condition. Backing the engine is an early offering of the unique Merc-O-Matic automatic transmission which makes this car a joy to drive and cruise down the road with ease and allows for anyone to have the opportunity to drive it. In the trunk, you will find a full size spare tire and jack.

The outside of this fine example is finished in its original colors of Fanfare Maroon with a Raven Black roof. The paint was applied many years ago and shows minor faults but the car still presents itself as a nice quality driver. Still equipped with its original two-tone Black and Cherry Red vinyl seating, the interior has a charming appeal. Even with its age, the bench seats present very well. The massive dashboard is done in a matching Cherry Red hue and houses the AM radio and electrically wound Borg clock. All the gauges were grouped together as one which was a part of Mercury’s new smartly styled “quick sight” gauge cluster. Flanking both sides of the quick sight were two levers that controlled the heating, cooling, and defroster settings. When looking at the new gauge set up, you will also notice that the odometer reads just 19,043 miles, which are believed to be all original.

Mercury Monterey’s are excellent examples of iconic American cars from the ‘50’s, and this one definitely fits the part. With originality and low miles, it presents itself as a nice driver with many miles left to give to its next owner.

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