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Lot 9
1940 La Salle Convertible Coupe


Selling on Wednesday


• One family owned since new
• First time offered to the public since new
• Extensive two-year comprehensive restoration
• Final year of production for the LaSalle marque

331 cid Cadillac V8 engine, three-speed synchromesh manual transmission, independent front front suspension with coil springs, live rear axle with semi-elliptic leaf springs, four-wheel hydraulic drum brakes; wheelbase: 123”

In today’s age, it has become rare to see a LaSalle of any year out and about cruising on the streets, even more unusual is being able to find a LaSalle that has been in the same family since new. Retaining those important attributes is this 1940 LaSalle Convertible Coupe which is being offered to the public for the first time since it was new on the show room floor in 1940. It was originally purchased in California by Donald Hendrix. His wife was a woman of great class but short stature so, he lowered the LaSalle approximately six inches to get her in and out easier, which resulted in the running boards being eliminated and giving it a new lowered and sleek appearance. The car was enjoyed until the early 1960s when it started to have an overheating issue and was placed on jack stands and stored in a four-bay open garage in Pasadena, California. As years passed, the garage was turned into a storage unit for the estate and items were placed over and around the car no longer making it visible. It wasn’t until 2004 when the family cleared out the garage and this beautiful treasure once again saw the light of day. Shortly after it was discovered, the Convertible was shipped to a shop in Little Rock, Arkansas that specializes in LaSalle’s and vintage Cadillacs. The body-off restoration took over two years to complete, making sure all the proper parts were sourced and correctly fitted into place, which resulted in a truly special outcome.

The body is presented in a classic red with a tightly fitted tan convertible top with matching red piping. The exterior appearance features fine-tuned body lines and an overall appealing look with its elegant and smooth-flowing thin radiator that is flanked by a series of chrome vertical slots and optional amber fog lights. The car rides on wide whitewall tires and red painted steel wheels that enhance its period lowered appearance.

The attention to detail from the restoration is seen in the interior as well, as all aspects have been brought back to life. Capable of holding five occupants on the red bench seats, it presents itself as a comfortable choice for anytime cruising. The faux wood grain dash comes with an AM radio in the middle and clock mounted above the glovebox. Shortly after Mr. Hendrix had purchased this LaSalle, he replaced the original LaSalle engine with a 331 Cadillac motor over concern that parts would become increasingly difficult to find due to LaSalle ceasing production. Like the rest of the convertible, the engine was brought back to road worthy condition and prepped to be taken out and enjoyed.

Currently owned by Donald Hendrix’s granddaughter, Dr. Julia Townsend, the results of the restoration were enjoyed by the family up until 2019 when they stopped showing it at events. Now it eagerly awaits an opportunity to roll back onto the show field and make a lasting impression once again. Beautifully restored, well looked after and sorted, this fine example is a rare opportunity that awaits to be taken in by only its second family since leaving the dealership over 80 years ago.

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