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Lot 368
1954 Mercury Monterey Sun Valley Hardtop
OFFERED WITHOUT RESERVE

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Selling on Friday

From The Rockhound Collection

CHASSIS NO: 54LA10104M

• Rare and highly desirable see-through glass top
• Fully restored and ready to be exercised
• Lovely color scheme inside and out
• Full array of power options, plus overdrive


256 cid V-8 engine, 161 HP, Merc-O-Matic three-speed automatic transmission with overdrive, independent front suspension with coil springs, live rear axle suspension with leaf springs, four-wheel hydraulic brakes, rear-wheel drive; wheelbase: 118”


Mercury had established itself nearly 20 years prior as an upper-middle-class brand carving a much-needed niche between Ford and Lincoln. Mercury caught on with the American buying public immediately winning customers over from Oldsmobile and Pontiac without taking away from Ford and Lincoln’s core customer base. In 1954, the Custom and Monterey models were given a bold new look, with longer and lower bodies, wraparound windshields, and squarer, more imposing lines. In 1954, Mercury sold 9,761 Sun Valley Hardtops, which was the second lowest production model for that year. This was also a milestone year for Mercury as they introduced their overhead valve V-8, which had a 256 cubic inch displacement and put out a respectable 161 horsepower with the help of its four-barrel carburetor.

As America’s first transparent-top car, one of the unknowns was if having a clear roof would bake the occupants. In period promotional materials, Mercury claimed that interior temperature in the Sun Valley rose only five degrees when subjected to direct sunlight. While automakers produced concept cars with transparent tops in the past, the Mercury Monterey Sun Valley Hardtop was the first to be put into production and offered to the public. Besides making the scenery more viewable and enjoyable, the transparent Plexiglas section is also good for viewing overhead traffic lights and provides the same weather protection as a solid steep top, although the experience of viewing a storm is much more thrilling. To make the Sun Valley more unique, it was offered with special interior trim combinations and body color schemes that were not offered on other body styles. The low production of fewer than 10,000 units makes this car extremely desirable to collectors, especially among Ford collectors.

The Sun Valley Hardtop offered here is believed to retain its original motor as well as the original Merc-O-Matic automatic transmission which are both reported to be in well-working order. This coupe was given a recent restoration and repaint in its original two-tone color combination of Park Lane Green with a Bloomfield Green top that presents wonderfully. In addition to its fresh colors, this Merc rides on a set of wide whitewall Firestone tires with correct chrome Mercury Man wire wheels.

The interior has been refinished in the correct color combination of turquoise and ivory. It comes loaded with every power accessory available in 1954, which includes power steering, power brakes, a four-way power seat, and power windows. Along with the unique glass top roof, it comes with a zip-up cover that can be deployed when shade is warranted in the cabin. Other bonuses include an electrically wound Borg clock, AM radio, overdrive, and a ’54 Mercury owner’s manual. The engine compartment and 256 cid V-8 engine have been well-maintained and detailed for a nice presentation. A car that is rarely seen, especially in this condition, this 1954 Mercury Sun Valley Hardtop is a great opportunity to acquire one of the most eye-catching and exciting cars of its era.

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