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Lot 382
1950 Ford Custom Deluxe Convertible


Selling on Friday

From The Rockhound Collection

• One of Ford’s first new post-war offerings
• Equipped with optional factory overdrive and Magic Air heater
• Two-tone faux leather and chrome hubcaps with delightful trim rings

239 cid flathead V-8 engine, 100 HP, three-speed manual transmission with optional overdrive, independent front suspension, leaf spring rear suspension, hydraulic drum brakes, rear-wheel drive; wheelbase: 114”

Since Ford first put the world on wheels in 1903, the company has been a titan in the automotive world and viewed as one that does not lose. But in spite of the company doing its part in World War II, the Ford Motor Company was in rough shape and losing money at a rate of nine million dollars a month. Looking to do the same that the Model A had done for the Model T, Ford introduced their all-new 1949-1951 models and the company saw an instant spike in sales. The 1949 Ford was unlike anything Ford had ever offered and was a radical break from its past. Its “shoebox” style was low, sleek, smooth, and most importantly modern, setting the standard for the new Chevys and Plymouths to come. Along with the smooth curved lines throughout, it featured a bullet-like nose grille that evoked the feelings of a fighter jet. The new Fords did their job and put the titan Ford back in the black and back on top of the automotive sales race.

This “shoebox” design is a lovely example of the convertible that helped save Ford. Finished in Sheridan Blue during its complete restoration, it features a power-retractable tan convertible top. Ahead of its time with its modern design, it features clean lines, nice brightwork, a long chrome streak dividing the body, as well as fancy fender skirts in the rear. The car sits on full polished wheel covers wrapped in classic Firestone wide whitewall tires. Mechanically, Ford was also ahead of the game with these models. They now featured a ladder frame (X-type in the convertible), independent coil spring front suspension, and the old torque tubes were swapped out for a Hotchkiss drive that was placed to the rear leaf springs allowing for a much smoother drive. Still giving life to its models, Ford continued to use their famous flathead V-8s which now produced 100 horsepower and were backed by classic column-mounted three-speed manual transmissions. Underneath the top, this Custom Deluxe is fitted with two-tone black and red bench seats in both the front and rear. Other interior amenities include a radio, clock, and Magic Air heating and cooling system. Nicely restored and handsomely presented, this 1950 Custom Deluxe Convertible will make a great leisure car to be driven to any destination desired – top up or down.

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