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Lot 664
1950 Ford Custom Deluxe Convertible Club Coupe


Selling on Saturday Evening

From The Tom Sharp Collection


• Expertly restored in 2017
• Factory radio, heater and overdrive
• Lovely paint finish, exceptional chrome and trim
• Striking leather interior and new fabric soft top

239 cid V-8 engine, 100 HP, three-speed manual transmission with overdrive, independent coil spring front suspension, rear semi-elliptic leaf springs, four-wheel drum brakes; wheelbase: 115”

It took a few years after World War II for automakers to introduce completely new post-war era cars. Most had been updates of pre-war cars, and with demand exceptionally high, Ford had to respond. They turned to designer George Walter, commonly known as the ‘Cellini of Chrome’ for a sleek new streamlined design to launch them into the ‘50s, and soon the Ford brand was off and running again. Ford advertisements hailed these new designs as “50 Ways Finer in 1950”. The Custom Deluxe V-8 series featured the top trim level for Ford, including chrome window trim, chrome horn ring, dual sun visors, armrests on all doors and deluxe chrome trim along the lower half of the body. Base price of the Custom Deluxe convertible was $1,950. Power was supplied by Ford’s 239 cubic-inch flathead V-8 engine that produced 100 horsepower. A manual three-speed transmission was standard, and the overdrive on this lovely example was optional.

This beautiful red Ford convertible was the favorite piece of a local collector’s stable, and he spared no expense in making it the perfect car to operate and enjoy. With the restoration completed in 2017, this lovely “Shoebox” convertible quickly became a family favorite in the collection, visiting local events and parades with friends, grandkids, and family. The overall condition reflects the high quality of the workmanship as well as the care it has received since.

For example, pop the hood and the quality and accuracy of the restoration jumps right out at you. From the firewall to the cooling system, the entire engine bay is immaculately clean and highly correct. It fires up easily, idles quietly, and with the overdrive option, is quite capable of modern highway speeds. With all-new suspension and brakes, it’s ready for any tour or family fun you can imagine. Troy Green from Puyallup, Washington gets full credit for this excellent drivetrain as well as the fine body and paintwork. The owner chose a bright red paint scheme and took the time to refresh and restore all the original chrome and trim. The panels, door fit, and finely finished paint all indicate a car that was done to a very high standard. Clean glass, painted rims with wide whitewall tires and full chrome hubcaps finish the period appearance. It was a vibrant new look for Ford in 1950, and the quality of this workmanship accentuates the smooth new lines beautifully. Look inside, and a completely new maroon leather interior lets you know that this restoration was done with no expense spared. It features the factory heater and radio, a custom top boot, and everything has an authentic period feel. The black fabric top is new and fits great, and the entire interior is a testament to the skills of the craftsmen at Paul Reichun in Mt. Vernon, Washington.

One of the first truly new offerings from Ford after World War II, this Custom Deluxe Convertible Club Coupe is one of Ford’s iconic vehicles, and surely will be of interest and value to collectors for many generations to come. An obvious choice for show or touring, it’s a readily enjoyable classic that will never go out of style.

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