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Lot 73
1954 Chevrolet Bel Air Custom Coupe

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CHASSIS NO: A54J104328

• Frame-up, custom restoration including a chopped top
• Power disc brakes, steering, seats, windows and locks
• AccuAir air suspension
• Modern Pioneer sound system


Chevrolet 350 cid V-8 engine, AccuAir air suspension, power disc brakes, power steering


When the Bel Air made its debut in 1949, it signaled the dawn of Chevrolet’s golden era and delivered frills the public had been craving during the dreary, utilitarian war years. Tweaks were made in the first generation of Bel Airs including a new, single curved windshield; power windows, power locks, power tops and power seats were also available, as they are on this model. Of this first generation, the 1954 models are the most desirable by far, thanks to the ample refinements. Bel Air became the most iconic car of the Chevrolet brand with styling that captured an era and catapulted the name into a timeless classic. Consequently, it became an incredibly popular car for enhancements in the early days of hot rod custom culture, especially when it came to the engine.

This particular 1954 Bel Air is a custom that is anything but commonplace. After a meticulously professional, frame-up, custom restoration to the original, two-door chassis, including a sleek, chopped top, this inimitable example is not only a hot rod, it’s show-worthy. During restoration, the original inline, six-cylinder engine was replaced with a high-powered Chevrolet 350 cubic-inch V-8 automatic that really kicks pleasure driving into high gear. Power disc brakes, power steering and AccuAir air suspension make for a smoother ride and handling. The body was transformed and painted in Metallic Red Flame then superfluous chrome across the body and custom fender skirts was removed for a striking monochromatic look. The brightwork that remains is flawless and powerfully concise on the oval, three-toothed chrome grille, the rear bumper and around the new Chrysler Boomerang taillights. As was popular in the early days of custom car culture, the hubcaps were replaced with eye-catching ’57 Cadillac hubcaps along with ’61 Impala centers. Inside, the cabin is pleasingly outfitted with white, diamond-tufted interior, new, period-correct red carpeting, the addition of the more popular ‘61 Chevrolet dash and steering wheel as well as a modern Pioneer sound system. Everything down to the wiring is either new or completely restored with purposeful style. If you have dreamed of a hot rod that captures the magic of Mid-Century Motor City with a modern twist, this custom Bel Air is the answer.

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